{"id":278,"date":"2025-10-13T19:24:28","date_gmt":"2025-10-13T18:24:28","guid":{"rendered":"https:\/\/ludvig.viktor-obrt.hr\/?post_type=projekt&#038;p=278"},"modified":"2025-10-18T19:24:47","modified_gmt":"2025-10-18T18:24:47","slug":"juicy-kategorija-sokova","status":"publish","type":"projekt","link":"https:\/\/ludvigiludvig.hr\/en\/projekt\/juicy-kategorija-sokova\/","title":{"rendered":"Juicy juice category"},"content":{"rendered":"<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-5fe3d04\" data-block-id=\"5fe3d04\"><style>.stk-5fe3d04 {height:80px !important;}<\/style><\/div>\n\n\n<h2 style=\"font-size:56px\" class=\"has-text-align-center wp-block-post-title\" data-block-type=\"core\">Juicy juice category<\/h2>\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-2c25f1c\" data-block-id=\"2c25f1c\"><style>.stk-2c25f1c {height:30px !important;}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-6f77dd6\" data-block-id=\"6f77dd6\"><style>.stk-6f77dd6 {margin-bottom:58px !important;}.stk-6f77dd6-column{max-width:1660px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;--stk-column-gap:var(--stk--preset--spacing--60, 2.25rem) !important;row-gap:var(--stk--preset--spacing--60, 2.25rem) !important;}@media screen and (max-width: 767px){.stk-6f77dd6-column{--stk-columns-spacing:var(--stk--preset--spacing--none, 0px) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6f77dd6-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78ce3bb\" data-v=\"4\" data-block-id=\"78ce3bb\"><style>.stk-78ce3bb {top:30px !important;position:sticky !important;}@media screen and (max-width: 767px){.stk-78ce3bb {position:relative !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78ce3bb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78ce3bb-inner-blocks\"><figure style=\"aspect-ratio:1\" class=\"wp-block-post-featured-image\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/indeksiraj1-e1599163722218-ouxrig2vj4r25c98h5q4sx1r0zyvph6rr3mrb1lys8.jpg.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" \/><\/figure><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-73997d8\" data-v=\"4\" data-block-id=\"73997d8\"><style>@media screen and (max-width: 767px){.stk-73997d8 {padding-top:var(--stk--preset--spacing--50, 1.5rem) !important;padding-right:var(--stk--preset--spacing--50, 1.5rem) !important;padding-bottom:var(--stk--preset--spacing--50, 1.5rem) !important;padding-left:var(--stk--preset--spacing--50, 1.5rem) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-73997d8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-73997d8-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-50b1e38\" data-block-id=\"50b1e38\"><style>.stk-50b1e38 .stk-block-text__text{color:var(--stk-global-color-25635, #333333) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">For the most famous Croatian juice brand, we designed and produced the branding of juice categories in large retail chains.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2ae2391\" data-block-id=\"2ae2391\"><style>.stk-2ae2391 .stk-block-text__text{color:var(--stk-global-color-25635, #333333) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The goal was to create branding that would communicate the types of Juicy juices, educate consumers about the benefits and ingredients of Juicy products, and position Juicy visually within the category as a market leader. Therefore, the central part&nbsp;<em>topper<\/em>&nbsp;defined as a 3D glowing green wooden frame with artificial greenery and the 3D Juicy logo inside. The inspiration was also the freshness of the fruit used in the production of Juicy juices, so we used it as the main element in the rest of the category&nbsp;<em>custom-made<\/em>&nbsp;wooden crates containing fruit visuals.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6f835bf\" data-block-id=\"6f835bf\"><style>.stk-6f835bf .stk-block-text__text{color:var(--stk-global-color-25635, #333333) !important;}<\/style><p class=\"stk-block-text__text has-text-color\">The educational element is positioned textually on wooden boards hanging on ropes from wooden fruit boxes and on&nbsp;<em>dividers<\/em>&nbsp;which are specially designed so that they are not destroyed when hit by carts and the like.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-20f4acd\" data-block-id=\"20f4acd\"><style>.stk-20f4acd .stk-block-text__text{color:var(--stk-global-color-25635, #333333) !important;}<\/style><p class=\"stk-block-text__text has-text-color\"><strong>Client: <br><\/strong>Juicy<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9595a1b\" data-block-id=\"9595a1b\"><style>.stk-9595a1b .stk-block-text__text{color:var(--stk-global-color-25635, #333333) !important;}<\/style><p class=\"stk-block-text__text has-text-color\"><strong>Category: <br><\/strong>Retail<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1669b98\" data-block-id=\"1669b98\"><style>.stk-1669b98 .stk-block-text__text{color:var(--stk-global-color-25635, #333333) !important;}<\/style><p class=\"stk-block-text__text has-text-color\"><strong>L&amp;L services:<br><\/strong>Conceptual solution &amp; design<br>Creation of workshop drawings<br>Production of the entire display<br>Installation on locations<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-carousel alignfull stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-f0499d4\" data-slides-to-show=\"4\" data-block-id=\"f0499d4\"><style>.stk-f0499d4 {--slides-to-show:4 !important;--gap:0px !important;}@media screen and (max-width: 1023px){.stk-f0499d4 {--slides-to-show:3 !important;}}@media screen and (max-width: 767px){.stk-f0499d4 {--slides-to-show:2 !important;}}<\/style><div class=\"stk-block-carousel__content-wrapper\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-f0499d4-column alignfull\"><div class=\"stk-block-carousel__slider\" role=\"list\" data-autoplay=\"4000\" data-label-slide-of=\"Slide %%d of %%d\" tabindex=\"0\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-84cb126\" data-v=\"4\" data-block-id=\"84cb126\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-84cb126-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-84cb126-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e60b88c\" data-block-id=\"e60b88c\"><style>.stk-e60b88c .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-e60b88c .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-e60b88c .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-279\" src=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/indeksiraj1-e1599163722218-ouxrig2vj4r25c98h5q4sx1r0zyvph6rr3mrb1lys8.jpg.webp\" width=\"500\" height=\"700\"\/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-038f010\" data-v=\"4\" data-block-id=\"038f010\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-038f010-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-038f010-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-1017fff\" data-block-id=\"1017fff\"><style>.stk-1017fff .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-1017fff .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-1017fff .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-280\" src=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy1.jpg.webp\" width=\"764\" height=\"764\" srcset=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy1.jpg.webp 764w, https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy1.jpg-500x500.webp 500w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-723cb1a\" data-v=\"4\" data-block-id=\"723cb1a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-723cb1a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-723cb1a-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9145ed5\" data-block-id=\"9145ed5\"><style>.stk-9145ed5 .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-9145ed5 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-9145ed5 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-281\" src=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy5.webp\" width=\"749\" height=\"749\" srcset=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy5.webp 749w, https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy5-500x500.webp 500w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f6b4e29\" data-v=\"4\" data-block-id=\"f6b4e29\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f6b4e29-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f6b4e29-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2d14de3\" data-block-id=\"2d14de3\"><style>.stk-2d14de3 .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-2d14de3 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-2d14de3 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-282\" src=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy4.webp\" width=\"709\" height=\"709\" srcset=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy4.webp 709w, https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy4-500x500.webp 500w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7fae9e\" data-v=\"4\" data-block-id=\"c7fae9e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7fae9e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7fae9e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b289dd1\" data-block-id=\"b289dd1\"><style>.stk-b289dd1 .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-b289dd1 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-b289dd1 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-283\" src=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy3.webp\" width=\"768\" height=\"768\" srcset=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy3.webp 768w, https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy3-500x500.webp 500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dfe70e0\" data-v=\"4\" data-block-id=\"dfe70e0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dfe70e0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dfe70e0-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e5de1ee\" data-block-id=\"e5de1ee\"><style>.stk-e5de1ee .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-e5de1ee .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-e5de1ee .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch stk--has-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-284\" src=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy2.webp\" width=\"739\" height=\"739\" srcset=\"https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy2.webp 739w, https:\/\/ludvigiludvig.hr\/wp-content\/uploads\/2025\/10\/Juicy2-500x500.webp 500w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><div class=\"stk-block-carousel__buttons\"><button class=\"stk-block-carousel__button stk-block-carousel__button__prev\" aria-label=\"Previous slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-left\" class=\"svg-inline--fa fa-chevron-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/button><button class=\"stk-block-carousel__button stk-block-carousel__button__next\" aria-label=\"Next slide\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"chevron-right\" class=\"svg-inline--fa fa-chevron-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\" width=\"32\" height=\"32\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/button><\/div><\/div><div class=\"stk-block-carousel__dots\" role=\"list\" data-label=\"Slide %%d\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ffd508b\" data-block-id=\"ffd508b\"><\/div>","protected":false},"excerpt":{"rendered":"<p>For the most famous Croatian juice brand, we designed and produced the branding of juice categories in large retail chains.<\/p>","protected":false},"featured_media":279,"template":"","meta":{"_acf_changed":true},"vrsta-projekta":[4],"class_list":["post-278","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","vrsta-projekta-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/ludvigiludvig.hr\/en\/wp-json\/wp\/v2\/projekt\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ludvigiludvig.hr\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/ludvigiludvig.hr\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ludvigiludvig.hr\/en\/wp-json\/wp\/v2\/media\/279"}],"wp:attachment":[{"href":"https:\/\/ludvigiludvig.hr\/en\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"vrsta-projekta","embeddable":true,"href":"https:\/\/ludvigiludvig.hr\/en\/wp-json\/wp\/v2\/vrsta-projekta?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}