Juicy juice category
For the most famous Croatian juice brand, we designed and produced the branding of juice categories in large retail chains.
The goal was to create branding that would communicate the types of Juicy juices, educate consumers about the benefits and ingredients of Juicy products, and position Juicy visually within the category as a market leader. Therefore, the central part topper defined as a 3D glowing green wooden frame with artificial greenery and the 3D Juicy logo inside. The inspiration was also the freshness of the fruit used in the production of Juicy juices, so we used it as the main element in the rest of the category custom-made wooden crates containing fruit visuals.
The educational element is positioned textually on wooden boards hanging on ropes from wooden fruit boxes and on dividers which are specially designed so that they are not destroyed when hit by carts and the like.
Client:
Juicy
Category:
Retail
L&L services:
Conceptual solution & design
Creation of workshop drawings
Production of the entire display
Installation on locations
