Ožujsko crate
For the number one Croatian beer, we designed and produced the largest ever crate of Žuja, which instead of beer contains the first Croatian beer brand store.
The crate is designed as a shell around custom-made a portable container that we designed, engineered and built entirely ourselves, and decorated the interior to match the brand identity and at the same time ensure retail functionality. The front of the container is made of insulated glass with a centrally placed entrance door, while the interior is completely enclosed in decorative cladding dominated by concrete gray and Žuja's RAL yellow. The entrance area is decorated as welcome zone which houses a corner with a brief history of the Zagreb Brewery, while on the other side of the foyer are refrigerators and bar stools for all the thirsty store guests.
Ožujsko brand store the first brand store of such a profile in Croatia, and in addition to the overall design and execution, we designed and produced all the products that were on sale in cooperation with the creative agency Symbol, which signs all graphic solutions on retail items.
Client:
Zagreb Brewery / Ožujsko brand
Category:
Shopfitting
L&L services:
Conceptual solution
Design of the entire installation
Implementation design
Production of the entire installation
On-site installation
